Rooted NV

The origin of Rooted NV is deeply tied to my identity as a Nevada native and my family’s long history in the state. My family migrated to Nevada from Basque Country, Spain, back in 1913, and that century-long connection to the “Silver State” is the bedrock of the brand.

I created the business to fill a gap you saw in the market. As a graphic designer with a passion for the Nevada wilderness, I wanted to move away from generic “gift shop” souvenirs and create a high-quality lifestyle apparel brand that actually reflects the unique culture and spirit of the state.