A State of Calm

The foundation and core of the brand: A STATE OF CALM is a daily reminder to focus on what we can control. The mayhem of the mind, hidden trauma, and challenges of everyday life can seem insurmountable. But CALM is a superpower, allowing one to take each moment at a time and breathe through it. Although the sting of hurt and pain takes time to heal, CALM is a reminder to control the emotions, and breathe deeply, allowing oneself to make the next decision with clarity, even if everything around us is falling apart. CALM reminds us that this trait is something that cannot be taken away, and is unique to each individual. No matter the journey, no matter the past, no matter the scars that remain, CALM is where clarity begins, and we can be proud of ourselves for remaining CALM in spite of chaos. When situations test our STATE OF CALM, or when the noise of our thoughts become so loud its deafening, this brand is a reminder: CALM looks good on all of us.