Alpen Sierra Coffee – “Maintain high standards – always”
Before the major coffee companies began popping up on every corner, there were young, adventurous travelers scouring the globe for the newest flavor, a more unique aroma, and the next great coffee bean. One of those young adventurers was Christian Waskiewicz, who began a year-long, trans-European excursion while finishing his college degree in the late 1980s. While trekking through the Austrian Alps, Waskiewicz had a complete vision of his future company and spent the next year visiting coffeehouses throughout Vienna, Hamburg, Stockholm and Paris, learning the intricacies and techniques of the world’s best coffee producers.
Upon returning to the U.S., Waskiewicz founded Alpen Sierra Coffee in South Lake Tahoe in 1991. But after struggling with an influx of corporate competition and a sagging economy, he decided to relocate to Minden, NV. “Having the flexibility to constantly adapt to changes means making tough decisions when the current direction is not working. [That’s the] key to not only surviving, but thriving,” said Waskiewicz. Paying attention to market factors and business trends has allowed Waskiewicz to build a business that has thrived for nearly 30 years.
Pairing business management adaptability with a commitment to quality – in products and processes – has solidified Alpen Sierra’s reputation as a trusted partner for customers and producers. For Waskiewicz, this commitment to quality is not just about pouring a good cup of coffee, it’s about producing a quality end product while also maintaining sustainable and responsible business practices. Since inception, Alpen Sierra has been an early adopter of green technologies and pursued a sustainability certifications from programs including Fair Trade, The Rainforest Alliance, and the Café Femenino Program. Delivering delicious coffee through responsible business practices is what Waskiewicz calls “true quality” and something he works every day to maintain and advance. “Alpen Sierra practices wholehearted sustainability in all facets of its business,” Waskiewicz said, “[Our] reputation for unwavering quality, not only with local customers, but globally with coffee producers, has contributed to the company’s 28 successful years in business.”
Alpen Sierra’s rise has been deliberate and calculated, but hasn’t been obstacle free. The move from South Lake Tahoe to Minden didn’t solve every problem, as seasonal business fluctuation, staffing challenges, and large corporate competitors keep the Alpen Sierra team continually working smarter and harder. Joining statewide marketing cooperative Made in Nevada is one way they’ve expanded their brand awareness and connected with a broad range of Nevada businesses in similar situations. With a goal to expand market penetration deeper into the state and surrounding region, they recognize Made in Nevada has “helped open up markets and new clients, identified Alpen Sierra as a local producer, and added value to the brand.”
From college-backpacker to “Coffee Master”, Christian Waskiewicz is proof that hard work and consistency can lead to great things. His one piece of advice for young entrepreneurs: “maintain high standards – always. That means plan smart, work hard and be fair, honest, respectful, and conduct yourself with the utmost integrity.”
Hunt for your new favorite bean with an Alpen Sierra “Taste of Tahoe” subscription. Or take your coffee anywhere with their new “Pour and Explore” product line – all you need is your favorite cup and some hot water! Find out more at www.alpensierracoffee.com.
One of the men who contributed to this incredible achievement was Paul Fisher, founder of Fisher Pen Company. When he started the company in 1948, he didn’t know he would be part of one of the most memorable moments of the 20th century or that he would transform ink pen manufacturing forever. But after the Apollo 1 tragedy, Fisher realized that future astronauts would need a safe and functional writing instrument in the harsh environment of space. He began experimenting right away, and soon the Fisher Space Pen was born.
Nevada has always been a business-friendly state, and when Fisher Space Pen moved from Van Nuys, CA, to Boulder City in 1976, it only took four years for Paul Fisher to be recognized as Nevada’s “Small Business Person of the Year”. Their Silver State ties run deep, and Matt Fisher, VP of Sales and Paul Fisher’s grandson, is most proud of this fact: “To continue my grandfather’s legacy in my home state [of Nevada] is truly an honor.”
Fisher Space Pen has been a long-time member and supporter of Made in Nevada, and credits the statewide marketing-cooperative with introducing new dealers to the Fisher brand. Taking advantage of every opportunity is how Fisher Space Pen has grown into the massive brand it is today. When asked what advice Matt Fisher has for upcoming Nevada entrepreneurs, he says simply “work hard, continue educating yourself, and never take any opportunity for granted.”
With 300 sunny days a year, Las Vegas knows a thing or two about getting out of the heat. That’s where Steve Mevius, founder of Polar Shades and Las Vegas native, found himself in 1994 when he began building and installing solar-protective window screens for his friends and family in the area. Through hard work and determination over 25 years, what started as a hobby for Mevius has turned into a nationwide phenomenon.
Polar Shades has grown from one man with an idea into a flourishing business making a real splash in the industry, and this is what continues to drive Mevius. “Taking a backyard hobby into a multi-million dollar business with 60+ employees through determination and drive is definitely our biggest success.” And they have no plans to stop any time soon. In five years, Mevius hopes to “double our size and revenue and have our product in every single hotel in Nevada.” And while that may seem like a lofty goal, just look at how far they’ve come already. As a finally piece of advice to young entrepreneurs everywhere, Mevius said simply, “Believe in your dreams, and through hard work, honesty, and integrity, the ‘American Dream’ can be your reality.”
Anyone who has ever owned a pet understands the frustration of trying to find a healthy dog treat that your fur-baby will love. Throw allergy considerations and dietary restrictions on top of that, and it can seem next to impossible to give your pup a treat that checks all your boxes. That was the dilemma Joel White found himself in with his dog, Melba, who continued to have severe allergic reactions to ingredients common to most dog foods and treats. Joel decided to take matters into his own hands and (after consulting with a vet) began to develop his own dog treats, gaining rave reviews from his friends who encouraged him to begin producing treats for them – and Melba and Hazel was born.
The path of an entrepreneur is never clear or certain, but taken one step at a time a small idea can grow into massive success. After Melba & Hazel developed their four mainstay products (100% Boneless, Skinless Chicken Breast; 100% Tri-Tip Pork Sirloin; 100% Lean Ground Turkey; 100% Skinless, Freshwater Tilapia) they began testing their products at local farmers’ markets and community events. “Once we’re able to have a dog taste our treats, we are confident in building a solid customer base,” says Joel.
“Envision what you want your business to be, then outline the steps necessary to opening that business,” says Joel, “it will be a learning process, and each step that you can anticipate will make things easier and allow you to avoid surprises and/or missteps along the way. It’s a big leap from doing something as a hobby to having a sustainable and rewarding business.”